Kurazushi
With both of us craving sushi but neither of us having enough yen to afford a meal at our regular kaitenzushi (conveyor belt sushi) place, we decided to give Kurazushi another try. Kurazushi is one of the most popular kaitenzushi chains in the country, due to its muten (no additives) claims, family-friendly atmosphere and low price: each plate of sushi is 100 yen.
We first tried Kurazushi several years ago after friends and students raved about it, and found it so awful it made us question their sanity. It was just wrong, in nearly every way a sushi restaurant can be wrong, and another visit a few weeks later (a student dragged me along) confirmed it.
The sushi doing the rounds on the conveyor belt looked old and unappetizing, which is usually not a big problem as we prefer to order directly from the chefs anyway. But at this place there were no chefs: the sushi was made by sushi robots in another room and sent out the dining room on the conveyor belt. To make an order you had to communicate with someone, possibly human, in the back room through a crappy microphone speaker thingy, with sound quality comparable to that of a Taco Bell drive-through speaker (only three times louder). The order would come down the belt a good 10 minutes later, sitting on a special red platform to identify it as a special order but with no indication of whose special order it was (I accidentally grabbed another table's order twice). The sushi itself wasn't so bad, but not good either, and the menu leaned heavily towards kid-friendly toppings that were cooked and mayonnaise-laden, like teriyaki chicken and corn salad. The bill was calculated, as is the norm, by the number of plates. But rather than have an actual human tally them up for you, the table was equipped with a little plate chute down which you slid the plates one by one, and a computer would spit out the bill at the end of the meal. The plate chute was dirty on the outside and I could only imagine how bad it was deep inside--not the kind of thoughts you want to have while eating. To make matters worse, every fifth plate down the chute would trigger an electric gumball machine at the table to play some very loud slot machine music and spit out an unsolicited plastic toy.
I could go on, but I think I've made my point--it was an awful place, with bad food and an atmosphere as pleasant as a pachinko parlour. But this time was different. We went to a different location that had opened near us a few years ago and was always busy (we've always been puzzled about that and wondered if maybe this place was different, so had actually been meaning to give it another try for some time).
The place was much nicer than the other location, with a spacious clean interior and not nearly as much noise. The customers were all types, including families, groups of young folk, couples and lone diners. The other place had been almost exclusively mothers and young children, and we took this mixed crowd as a good sign. We were prepared to order one plate each and bolt if we didn't like it, but we ended up not only staying, but ordering 26 plates between us, a new record.
We didn't even need to order for the first several plates, as the sushi on the conveyor belt looked fresh and represented a good variety. My first plate was iwashi (sardine, pictured above), and it was every bit as good as at our regular place, at about half the price (it was basically an entire fish for 100 yen).
When we were ready to order, we found the speaker system had been replaced by a small computer screen and were able to easily order from a computerized menu. You choose your sushi, then enter the number of plates, then choose if you want wasabi or not. In the picture above, Hideaki is ordering one plate of chuutoro (tuna belly) with no wasabi (he doesn't like the stuff). The screen clearly says that his order is for hitokan (one piece)--since all plates are the same price, sushi with more expensive toppings will come with only one piece rather than the usual two.
The menu itself has pictures but they're a bit small and hard to make out, and the other steps are all in Japanese. So ordering might not be so easy for those who can't read Japanese, but it's a definite improvement over the old system.
When the order came we knew it was ours because our screen beeped and told us our order was there--just as it was coming by on the belt. Those robots have amazing timing. Note that Hideaki's toro has come on a kiddy plate, as anyone who can't handle wasabi is assumed to be a child.
There was still the same deal with every fifth plate giving you a chance to win junk, with the screen lighting up with pachinko-style animation and music. But the pachinko hijinks are considerably less noisy, and we won two toys:
I'm not thrilled about having unwanted plastic junk forced on me, but each one came with a coupon so I'm not too upset about it. The coupons are only good for weekdays at that particular location, so I'm not sure if we'll ever actually use them, but who knows. I may yet work up the courage to actually eat in a kaitenzushi restaurant alone.
Still, I wish they'd spare the toys and spend the money saved on proper soy sauce plates. To keep costs down there are no little plates for soy sauce or pickled ginger, so you have to turn your used plates into holders for both. Either that or pour a tiny bit of soy sauce directly on your sushi. A minor quibble, but kind of a hassle. I'm also not sure what to make of their claims to use no additives--are there really no additives in any of the ingredients, or just a select few? And are other kaitenzushi places dousing their wares with chemicals? I can't help but suspect that these claims are the same as slapping a "cholesterol-free" label on a carton of orange juice.
Above are two plates of gunkan-maki, one with poached quail eggs and chopped aji (horse mackerel) and the other with cucumber and shirasu (baby sardines).
Above, shime-saba (vinegar-dressed mackerel) and yaki-harasu (seared salmon belly).
The 26 plates we ordered seems like a lot, but many were just one piece, and the pieces themselves are quite small. I don't mind this at all, as I prefer smaller sushi--it's easier to eat and you can taste it better.
The 26 plates we ordered seems like a lot, but many were just one piece, and the pieces themselves are quite small. I don't mind this at all, as I prefer smaller sushi--it's easier to eat and you can taste it better. It was certainly enough food to stuff ourselves, and the grand total came to 2730 yen, quite a bit less than our usual kaitenzushi restaurant.
So we no longer hate Kurazushi. The sushi is not the best in the world, but it's good and definitely an excellent value. I imagine that the experience varies from location to location, and I'll never again go back to the old place, but I can see us becoming regulars at this one.
Kurazushi (Japanese page), Oizumi Interchange Shop
03-5933-3710
5-16-4 Oizumicho, Nerima-ku, Tokyo
Open daily 11 to 11
Other locations throughout Honshu, full list here



































































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